Virtual Farmer's Market

A cutting-edge digital revolutionized farmer marketplace.

A cutting-edge digital revolutionized marketplace in the agriculture industry through innovative technology solutions. The app-based marketplace creates an ecosystem that facilitates collaboration between various essential players in the agricultural value chain such as governments, financial institutions, input suppliers, off-takers, extension workers, and farmers. This collaborative effort is geared towards the sustainable creation of economic value. Keeping the central focus to be the farmer, who often has limited resources, the platform amplifies key actors to work together to enhance productivity, household food security, income, and overall livelihood of farmers, as well as the community and nation.

Enabled on Android & USSD

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Safe and Secure payment processing via an in-built wallet

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Digital Identity for Farmers

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Robust supply chain tracking dashboard

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Bidding Capability for fair trade negotiations

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Product Listing & Inventory Management facility

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Access to agri-insurance platform

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In-built Knowledge Centre

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Banks / Financial Institutions

- Lower costs to identify, acquire, and service smallholder farmers due to digital channels and tools that directly improve FSP profitability and expand the potential universe of economically viable clients
- A nominal 5% fee is charged on transactions taking place through the wallet
- Improved credit cycle for farmers

Government

- Improved cost-efficiency and more targeted impact of government investment into agriculture
- Improved macro intelligence on agriculture sector trends, opportunities, and risks at national and sub-national levels allowing for improved planning, resource allocation and crisis management
- Scope of employment outside of rural areas but linked to the agriculture sector
- Better climate resilience through improved weather forecasts, advice on climate-smart agricultural practices, improved access to weather-adaptation inputs and weather index-based insurance

Business (Input providers + Off takers)

- Increased farmer demand for input products (increasing revenue)
- Improved cost-efficiency of input distribution due to digitally linked value supply chains and logistics optimization
- Transparent, traceable processes leading to quality assurance.
- Increased volume of high-quality products from smallholder farmers due to better practices and input use
- Improved quality and safety of food products coming out of smallholder value chains due to digital traceability and tracking tools and digitalized supply chain logistics

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~ Benefits of the Key Contributors

Banks / Financial Institutions

- Lower costs to identify, acquire, and service smallholder farmers due to digital channels and tools that directly improve FSP profitability and expand the potential universe of economically viable clients
- A nominal 5% fee is charged on transactions taking place through the wallet
- Improved credit cycle for farmers

Government

- Improved cost-efficiency and more targeted impact of government investment into agriculture
- Improved macro intelligence on agriculture sector trends, opportunities, and risks at national and sub-national levels allowing for improved planning, resource allocation and crisis management
- Scope of employment outside of rural areas but linked to the agriculture sector
- Better climate resilience through improved weather forecasts, advice on climate-smart agricultural practices, improved access to weather-adaptation inputs and weather index-based insurance

Business (Input providers + Off takers)

- Increased farmer demand for input products (increasing revenue)
- Improved cost-efficiency of input distribution due to digitally linked value supply chains and logistics optimization
- Transparent, traceable processes leading to quality assurance.
- Increased volume of high-quality products from smallholder farmers due to better practices and input use
- Improved quality and safety of food products coming out of smallholder value chains due to digital traceability and tracking tools and digitalized supply chain logistics

Srinivasan Krishnamachary

Strategic Advisor

Computer TechEngineer with a Management Degree in Business .Specialised in BFSI with Local, Regional and Global Leadership roles in Merrill Lynch, JP Morgan...

Government

Improved cost-efficiency and more targeted impact of government investment into agriculture
Improved macro intelligence on agriculture sector trends, opportunities, and risks at national and sub-national levels allowing for improved planning, resource allocation and crisis management
Scope of employment outside of rural areas but linked to the agriculture sector
. Better climate resilience through improved weather forecasts, advice on climate-smart agricultural practices, improved access to weather-adaptation inputs and weather index-based insurance